High-impact publicity, strategic communications, & bespoke storytelling for the leaders shaping entertainment.
Who we are
We’re a full-service, bicoastal PR agency with deep roots across the global entertainment landscape, from film and television to awards and corporate communications. Above all, we pride ourselves on championing ideation.
The Weight
Prima FacieGailWhat we do
We partner across film, television, & digital media to amplify bold voices and breakthrough work. Together, we build campaigns that are intentional, adaptable, & designed to make noise in all the right ways.
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Press strategy and execution for streaming premieres, from outreach and positioning to talent relations and coverage tracking.
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We run the carpet so your talent shines, handling everything from credentials to interview flow in New York, Los Angeles, and at festivals.
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Smart positioning, sharp narratives, and the right voters in the room, from first screening to final ballot.
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Creator partnerships, grassroots community, and traditional press, working together to put your project at the center of Gen Z and Gen Alpha culture.
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Full festival support, from positioning and press materials to on-the-ground talent handling and post-festival reporting.
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Screenings, dinners, and receptions that put the right people in the room and get them talking.
Every project gets a strategy of its own. Big ideas are our specialty.
Primetime
Obsession
Campeón Gabacho
Our expertise
Our partners in storytelling
The HousewifeGirls Like Girls
Our team setting the strategy
With bi-coastal offices supporting the strategy in New York & Los Angeles.
Adam Keen
Veteran leader of global publicity at Amazon MGM Studios, Warner Bros. Pictures, MGM/UA, and Relativity Media. Founded the brands and entertainment division at ID PR.
President – L.A.
Emily Teichner
Led film, series and awards campaigns at Amazon MGM Studios & Strategy PR.
Vice President – NY
Vice President – L.A
Natalie Petozzi
Led film, series and festival campaigns at Ginsberg/Libby & Entertainment One.
Vice President – L.A
Kevin McAlpine
Led film, series and festival campaigns at Amazon MGM Studios, ID PR, & Ginsberg/Libby.